PRIVACY POLICY

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Last Updated: January 19, 2026

SITH FITNESS LLC (“SITH Fitness,” “Company,” “we,” “us,” or “our”) is committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, store, share, and protect your data when you visit our website, interact with our content, use our coaching services, or participate in our programs (“Services”).

By accessing or using our website or Services, you acknowledge and agree to this Privacy Policy. This Privacy Policy forms part of our Terms of Service. In the event of any conflict, the Terms of Service govern.

We may collect personal information you voluntarily provide, including:

• Full name
   
• Email address
   
• Phone number
   
• Billing or mailing address
   
• Payment information (processed by third-party providers)
   
• Coaching applications and intake forms
   
• Questionnaire responses
   
• Messages, emails, and communications
   

You may voluntarily submit fitness- and wellness-related information, including:

• Fitness goals and training history
   
• Lifestyle and nutrition information
   
• Progress photos or videos
   
• Measurement and performance data
   
• Check-ins and coaching feedback
   
• Coaching preferences
   

SITH FITNESS LLC is not a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA) and does not collect or store HIPAA-regulated protected health information (PHI).

When you access our website, we may automatically collect:

• IP address
   
• Device type
   
• Browser type
   
• Pages visited and interactions
   
• Time spent on site
   
• Click behavior
   
• Cookies and similar tracking technologies
   

If you upload photos, videos, or body-related data:

• You retain ownership of your content
   
• Written consent is required for any public or marketing use
   
• Data is stored using commercially reasonable security measures
   
• You may request deletion at any time
   

We do not perform biometric scanning, facial recognition, or biometric analysis.

Payments are processed through PCI-DSS-compliant third-party providers such as Stripe or PayPal.
We do not store full credit card numbers on our servers.

We use collected information to:

• Create and manage accounts
   
• Deliver coaching services
   
• Process payments and transactions
   
• Communicate service updates and confirmations
   
• Provide customer support
   
• Improve platform performance and offerings
   
• Enhance security and fraud prevention
   
• Conduct analytics, advertising, and retargeting
   
• Comply with legal and regulatory obligations
   

SITH FITNESS LLC relies on the accuracy, completeness, and truthfulness of all information you provide. We assume no responsibility or liability for injuries, health complications, or other damages arising from inaccurate, incomplete, or misleading information submitted by you.

We may aggregate or de-identify data so that it cannot reasonably be linked to an individual. Aggregated data may be used for analytics, research, service optimization, and business development purposes.

We do not sell, rent, or disclose sensitive personal information including fitness data, nutrition information, body measurements, or visual data for commercial purposes.

We do not sell personal information as defined under the California Consumer Privacy Act (CCPA) or California Privacy Rights Act (CPRA).

Where applicable, we process personal data based on:

• Your consent
   
• Contractual necessity
   
• Legitimate business interests
   
• Compliance with legal obligations
   
• Protection of vital interests
   

We may share limited information with trusted third parties, including:

• Website and hosting providers
   
• Payment processors
   
• Email and SMS communication platforms
   
• Coaching, scheduling, and analytics tools
   
• Marketing and advertising partners
   
• Legal or regulatory authorities when required
   

All third parties are required to maintain appropriate privacy and security standards.

You are solely responsible for any content you submit, upload, or transmit through our Services. SITH FITNESS LLC is not responsible for the accuracy, legality, or consequences of user-submitted content.

We use cookies and similar technologies, including:

• Cookies and session storage
   
• Google Analytics
   
• Meta and TikTok pixels
   
• Retargeting and conversion tracking tools
   

You may disable cookies through your browser settings, though some site features may not function properly.

We may use anonymized or aggregated behavioral data to:

• Run paid advertisements
   
• Build retargeting or lookalike audiences
   
• Measure marketing effectiveness
   

“Sharing” may include disclosure for cross-context behavioral advertising as defined by applicable law.

You may opt out via:

• Browser settings
   
• Google Ad Preferences
   
• Meta Ad Preferences
   
• “Do Not Sell or Share My Personal Information” requests
   

If you submit testimonials, reviews, or transformation media:

• We require your explicit written consent before public use
   
• Individual results vary
   
• Testimonials reflect personal experiences only
   
• No outcomes are guaranteed
   

We strive to comply with applicable FTC endorsement guidelines.

Depending on your jurisdiction, you may request:

• Access to your personal data
   
• Correction of inaccurate information
   
• Deletion of data
   
• Restriction of processing
   
• Data portability
   
• Opt-out of sale or sharing
   
• Withdrawal of consent
   
• Objection to certain automated processing
   

Requests may be submitted to:
legal@sithfitness.com

We will not discriminate against you for exercising any of your privacy rights under applicable law. This includes denying services, charging different prices, or providing a different level of service because you exercised your privacy rights.

By providing contact information, you consent to receive:

• Coaching communications
   
• Service notifications
   
• Email and SMS messages
   

You may opt out at any time by:

• Clicking “Unsubscribe” in emails
   
• Replying “STOP” to SMS messages
   

We strive to comply with applicable CAN-SPAM and TCPA requirements.

We may use AI-assisted tools to:

• Analyze check-ins
   
• Generate summaries
   
• Assist with personalization
   

AI tools:

• Do not access payment data
   
• Do not access HIPAA-regulated health data
   
• Do not make final coaching decisions
   
• Are overseen by human staff
   

You may request human review of AI-supported actions.

You are responsible for:

• Maintaining account security
   
• Protecting login credentials
   
• Reporting unauthorized access promptly
   

We may integrate with third-party platforms including:

Stripe
PayPal
Calendly
Trainerize
MyFitnessPal
Cronometer
Zapier
Google services

Each third-party platform operates under its own privacy policy.

Your data may be processed or stored in the United States or other jurisdictions.

We use safeguards such as:

• Standard Contractual Clauses
   
• Encryption
   
• Secure transfer protocols
   

We retain personal data only as long as necessary for:

• Active accounts
   
• Coaching operations
   
• Legal, tax, and accounting obligations
   

We may retain certain information as required to comply with legal obligations, resolve disputes, and enforce agreements.

Backup copies may persist temporarily but are purged on a routine basis.

We do not respond to browser “Do Not Track” signals due to the lack of a consistent industry standard.

We implement commercially reasonable technical and organizational measures to protect your information. However, no system can be guaranteed to be 100% secure, and we cannot guarantee absolute protection against unauthorized access.

In the event of a data breach, we will:

• Notify affected users as required by law
   
• Provide information on the nature of the breach
   
• Take reasonable corrective actions
   

We may disclose information when necessary to:

• Prevent harm
   
• Investigate suspected illegal activity
   
• Protect system integrity
   
• Comply with legal obligations
   

Our Services are intended for individuals eighteen (18) years of age or older. We do not knowingly collect information from minors.

This Privacy Policy shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles.

For privacy-related inquiries, data access requests, or regulatory concerns, contact:

legal@sithfitness.com
Attn: Privacy & Data Protection Contact – SITH FITNESS LLC

We may update this Privacy Policy periodically. Changes will be posted with an updated “Last Updated” date.

SITH FITNESS LLC
3400 Cottage Way, Ste G2 #32610
Sacramento, CA 95825
United States

General Inquiries: info@sithfitness.com
Privacy & Legal Requests: legal@sithfitness.com